WATCHING THE WORLD RUSSIAN AWARENESS OF THE PECTEN BRAND

With Roger Vielvoye from London Doing business in the far flung parts of the old Soviet empire has been a chastening experience for representatives of multinationals that dominate the industry in the West. Except for a small Moscow elite that traveled outside the former Soviet borders, names like Shell, Exxon, Mobil Texaco, and BP do not spark instant recognition among men who run, the world's biggest oil and gas producing operations.

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