SHELL OPENS HOUSTON SERVICE STATION/SUPERSTORE
Shell Oil Co. has opened the largest major company modular service station/convenience store in the U.S. Shell's "Experience the Difference" (ETD) franchise format offers a package of services not typically available in an oil company convenience store. The 4,800 sq ft, eight module ETD superstore is open for business in Houston. Shell expects it to serve as a prototype to test possible additional expansion through the company's independent dealer network.