BP RETAIL MARKETING DRIVE FOCUSES ON E. GERMANY

British Petroleum Co. plc plans to double the size of its retail product sales operation in the former East Germany by the end of 1995. Because East Germany is the key to BP's European retail strategy, this marks a push into development of retail networks in new markets in Central and eastern Europe. BP opened its 50th service station in eastern Germany Dec. 1 and intends to operate 100 stations after completion of a 500 million deutschemark ($290 million) development program begun in 1990.

More in Home