MANAGEMENT PERSPECTIVE MANAGING FOR CHANGE IN TODAY'S OIL INDUSTRY

William E. Crain Vice President Chevron Corp. San Francisco Adapted from a talk before the Society of Petroleum Engineers' Middle East oil conference in Bahrain. Chevron Corp. and the whole petroleum industry have seen a lot of changes over the years but nothing so great as the changes we face today. What's happening is that many companies are starting to think about change in a radically different way.