Recently, a friend, who is an ExxonMobil employee, passed me a publication entitled "The Branding of ExxonMobil."
This noble document was a 4 page, glossy, tabloid-sized discourse on how to utilize the ExxonMobil "trademark" in publications, displays, etc. Coloring (text and background), spacing, sizing, acceptable fonts, etc. all were covered.
I realize in this age of desktop publication, e-commerce, etc., keeping the proper form is pseudo-important, but this document went a bit too far for my comprehension of relevance. Certainly, the 19,000 terminated employees of the premerger Exxon and Mobil companies must feel this is a proper result of the merger and promised cost savings.
Stan S. Thurber