The petroleum industry's political challenge for the 1990s is to get back into the environmental debate. It won't be easy. But industry has made the correct first moves. Environmentalism no longer is a political movement. For industries that alter the landscape, atmospheric chemistry, or surface or ground water in any way, environmentalism is politics in the 1990s. It's economics, too. The same can be said for those industries' consumers, as well, although the debate

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