TRENDS: CONTRACTORS' CHALLENGES, ABILITIES

Mark H. Houston Halliburton Geophysical Services Houston The fortunes of the geophysical industry in the U.S., as measured by the crew count, look like the Dow Jones averages with its historical ups and downs, with one exception: The stock market has gone up over time; the geophysical crew count has not. What's going on here? Have we as an industry failed to keep up with competitive demands of the world market and been replaced? Or have we done our jobs too well and glutted the market with