Shell reorganizes for speed and profit

Royal Dutch/Shell reacted to recent criticism from financial analysts by changing its command structure and slating a 5-year restructuring program. In the wake of the formation of two supermajors by mergers of British Petroleum Co. plc with Amoco Corp. and Exxon Corp. with Mobil Corp., Shell was accused of being too slow to react to events and too unwieldy (OGJ, Dec. 7, 1998, p. 42). Announcing the restructuring program on Dec. 14, Shell Chairman Mark Moody-Stuart said, "I am absolutely clear

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