STRATEGIC PARTNERSHIPS, ALLIANCES USED TO FIND WAYS TO CUT COSTS

Gregory Bruce, Richard Shermer Gemini Consulting Morristown, N.J. It isn't enough to strengthen your firm as an individual actor. Every company is part of a collection of firms that influence each other. Growing inter-dependence is giving these links new importance. Today, you have to use alliances to reach out and shape the forces in your environment... (Jordan Lewis, "Partnership for Profit")

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