AD GETS TOTAL'S NAME BEFORE RUSSIAN PUBLIC

Foreign oil companies doing business in the former U.S.S.R. are relying increasingly on advertising to make their names widely recognized in the old Soviet empire (OGJ, Jan. 6, p. 33). France's Total has joined international petroleum giants such as Elf Aquitaine and Italy's Agip in telling Russian newspaper readers about its operations. In a recent full page ad in the Moscow newspaper Izvestia, Total depicted pumping units in a Russian oil field with a large caption reading: "For Some,

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