By OGJ editors
HOUSTON, Dec. 8 -- ChevronTexaco Products Co. Monday began marketing gasoline under the Texaco retail brand in eight western US states where it intends to supply more than 300 locations by yearend 2005. The company will market the brand in Washington, Oregon, California, Idaho, Nevada, Utah, Arizona, and New Mexico.
The move follows the roll-out of the Texaco brand at more than 1,000 locations in 13 southern and eastern states in July.
As part of its merger in 2001 with Chevron Corp., Texaco Inc. agreed to license the Texaco retail brand exclusively to Shell Oil Products Inc. for the marketing and sale of gasoline in the US until July 1 of this year. Currently, both ChevronTexaco and Shell have rights to use the Texaco brand in the US until July 1, 2006, when ChevronTexaco will assume exclusive rights to the brand.
In addition to fostering both Chevron and Texaco brands in the US, ChevronTexaco will continue selling gasoline under the Texaco brand in Europe, Latin America, and West Africa and will continue to promote the Caltex brand in the Asia Pacific region and in eastern, central, and southern Africa.
