European fuels meet 2005 specs; refiners look beyond

European TV viewers are seeing something new on their screens: advertising extolling the virtues of different brands of gasoline and diesel fuels. Previously, there was an acceptance within the European market that all fuels were refined to meet government-set specifications and that price, not branding, brought customers to service stations. There was no point in advertising brands.That has now changed as the refiners produce fuels to meet new European Community regulations and can legitimately argue that, because they are processed in different ways, fuels are now different and can be advertised as such.The motor gasoline and diesel fuels on sale meet the requirement of EC Article 9 of ...

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