Analyst: Oil firms should focus on managing intangibles

10/22/2001
New business models in the petroleum industry must address intangible elements as well as the shortage of personnel, according to Calvin B. Cobb, vice-president of Cap Gemini Ernst & Young.Cobb told the Houston chapter of the International Association for Energy Economics earlier this month that there is tremendous opportunity for a petroleum company to distinguish itself by managing what he calls the critical intangibles in a corporation that drive value.Among these value-driving measures are strategy execution, management credibility, quality of strategy, the ability to attract talented people, and research leadership.Looking at the "human capital" crunch, Cobb said that there are oppor...
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