New hypermarkets

06/04/2001
J. Leto and P. Rolniak grossly exaggerate the potential growth of hypermarkets in "New hypermarket entrants to challenge existing US gasoline marketers" (OGJ, May 14, 2001, p. 56). They estimate that firms like Wal-Mart, Costco, et al., will capture 16% of retail gasoline sales by 2005, up from 3% in 2000. They further contend that hypermarkets will fundamentally change gasoline marketing.I disagree strongly with their assessment.The market share projections are unrealistically high because zoning laws will severely limit hypermarkets' choices of sites, and because zone pricing-which is widely used and lawful-is an especially effective defense against hypermarkets' low prices.The ...
read-story

Why Register?

Non-subscribers can only view whitepapers by providing name, home and email address, phone number and other information and comment on/rate articles.

Why Subscribe?

Oil & Gas Journal subscribers with login credentials can access these premium features of OGJ Online:

  • Current Issue – an html version of the current week's issue of Oil & Gas Journal.
  • Past Issues – An Electronic OGJ Archive. A keyword-searchable archive of all issues of Oil & Gas Journal dating back to 1990; also searchable by issue date.
  • Market Journal – a weekly round-up of the oil and gas markets, with observations from leading analysts.
  • Editor's Perspective – a short article of insight and opinion by the Editor of Oil & Gas Journal.
  • OGJ Industry Stats – quick access to current industry statistics from Oil & Gas Journal.
  • OGJ Survey Downloads - quick access to exclusive reports from Oil & Gas Journal.

 

Subscriber Help or Subscribe

Oil & Gas Journal Subscribers: Have your subscription number (from the mailing label on the cover of your Oil & Gas Journal) and e-mail address ready to set up your online account through Customer Service Assistant.

If you're not an Oil & Gas Journal subscriber, start a subscription and gain access to the subscriber areas of OGJ Online now.

Stay Connected