BP test drives asset-marketing dot-com: a case history

The online property market, which began as a natural extension of the offline auction rooms, has concentrated on listing assets and the data needed to evaluate their worth. By the end of the 1990s, use of the available sites had shortened the discovery phase of the acquisition and divestiture (A&D) process considerably, and the industry is beginning to realize that web-based tools may also accelerate the evaluation phase (see related story, p. 18). As the benefits of reduced costs and time become more evident, the whole A&D process is beginning to take significantly less time, with the evaluation phase, in particular, becoming shorter as companies focus on providing more efficient and eff...

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