COMMENT: Is Shell Report 2000's sustainable development focus an anomaly or sign of the future?

A sea change is occurring in the way that petroleum companies report results.No longer are annual reports merely the province of financial and operating data. Increasingly, they cover initiatives in the areas of social responsibility and health, safety, and the environment (HS&E).While discussion of such initiatives long has been included in annual reports, it was usually relegated to pages near the back. But the revival of activist environmentalism in the 1990s increased the importance to companies of communicating their HS&E efforts to the public. Consequently, some companies now issue separate reports focusing on such issues as environmental concerns and social responsibility.Shell Rep...

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