Watching the World: Macro e-conomics

08/21/2000
There was a common thread running through the various presentations made at one of the first e-commerce conferences held specifically for the oil and gas industry last year in London: definition. Speakers, almost to a man, chose to hang their talks on e-commerce off a concise characterization of the term. Yet the upshot, at the end of the event, was that the industry as a whole seemed no nearer getting to the heart of the matter.Definition was sorely needed in 1999, without a doubt. One needs only look at the differing success the oil industry has enjoyed applying the protean concept of e-commerce to procurement and retailing to see that a carefully phrased mission statement can be more u...
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