COMPANY NEWS: 'New' BP plans global retail revamp, rebranding

07/31/2000
BP Amoco PLC has unveiled plans to build a new, unified global brand and update its 28,000 retail sites around the world over the next 4 years. The revamp comes 12 years after BP's sites were last modernized and 20 years after the refurbishment of Amoco's network.BP Amoco-which consists of the former British Petroleum PLC, Amoco Corp., ARCO, and Burmah Castrol companies-is changing its name to simply BP. And the BP shield and Amoco torch logos are being replaced by a green, white, and yellow sunburst-design symbol that BP calls the Helios mark, after the sun god of ancient Greece."...The new logo is intended to exemplify dynamic energy in all its forms, including oil and gas to so...
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