E-commerce could revolutionize oil industry

The new business-to-business (B2B) wave of computerized electronic-commerce technology is probably generating equal amounts of "buzz and biz," but there is still substantial beef behind the hyperbole, said a panel of energy experts at a recent 2-day industry conference in Houston.Some vendors view e-commerce as the 21st Century version of the partnership and alliance programs that producers previously used to push down prices of goods and services, said Neal McAtee, an industry analyst with Morgan Keegan Co.Some in the oil field service segment will remain skeptical unless convinced that electronic B2B marketing can benefit them, too, he told industry representatives at the meeting, spons...

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