E-commerce brings new challenges to industry

Electronic commerce (e-commerce) presents challenges and opportunities unique to the energy industry-as well as potential to change the balance of power between oil companies and service-supply firms.A new report by Arvind S. Sanger, Stuart T. Kagel, and Robert Maina of the New York investment firm Donaldson, Lufkin & Jenrette says e-commerce initiatives are most rewarding where they allow companies to change business processes and secure growing shares of value created by those pro- cesses."Here the challenge is coming up with new ways of doing business more efficiently that were not possible without the internet and getting the companies to accept this change," says the report, introduc...

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