Fighting back: Caltex launches food supermarket chain in Australia

The petroleum industry has fired a broadside in response to the growing incursion into retail gasoline sales by supermarkets worldwide. Caltex Australia Ltd., one of Australia's top refiner-marketers, has launched a direct challenge to the country's supermarket chains by establishing its own supermarket food outlets. The company opened its first store at Bondi Beach, Sydney, this week. Traditional gasoline retailers, especially the branded marketing arms of refiner-marketers, have grown increasingly concerned over the rise of supermarket sales of gasoline in Europe and, most recently, in the U.S. and Australia. While the association of gasoline sales with those of...

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