Emerging 'triple bottom line' model for industry weighs environmental, economic, and social considerations

At the confluence of corporate environmental, economic, and social engagement, a new paradigm has emerged: the triple bottom line (TBL).What is the relevance of this approach to the oil and gas sector? Is it just didactic tub-thumping from eco- intellectual elites, or does it contain deeper strategic or even practical meaning? And what are petroleum companies doing about it anyway, if anything? These photovoltaic panels, made by British Petroleum Co. PLC, are in use at the University of Northumbria, Newcastle, UK. BP is one of the world's largest manufacturers of solar panels. Photo courtsey of BP Amoco PLC.Click here to enlarge imageFormer adversaries in the battle over corporate env...

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