The triple bottom line: implications for the oil industry

12/13/1999
Click here to enlarge imageOne of the most challenging new paradigms for the international petroleum industry is sustainable development.Indeed, when I spoke at the Offshore Technology Conference in Houston last May, I wondered whether I might not be torn limb from limb. The fact that I am still intact may say something for Texan civility, but I think it says just as much about the way in which the oil industry is having to acclimatize itself to the rapidly evolving sustainability agenda.Is 'Big Oil' sustainable?Speaking in the home town of the former Amoco Corp., I suspected that many of those at the conference were uneasily aware that the old order was changing. But it was far f...
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