Major changes loom as industry approaches the internet frontier

One of the areas in which oil and gas companies will undergo the most change during the coming decade will not be in meeting environmental requirements, or in developing more efficient fuels, or in opening new exploration frontiers. It will be in changing their organizations, strategies, and processes to live, survive, and thrive on the internet frontier.The oil and gas industry is no stranger to change. During the past decade, companies responded to volatile oil and natural gas prices, deregulation, and industry-wide consolidation by using technology and restructuring to improve operations, lower costs, and increase returns.Driven by new competitive pressures and marketplace expectations...

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