Oil industry at technological turning point

07/12/1999
The recent decline in oil prices has had a drastic effect on the oil and gas industry, and industry is restructuring itself accordingly. While making its way through this "strategic inflection point," industry also must continually evaluate what role information technology (IT) will play in the newly formed landscape.This suggestion was at the core of the message offered by Robert P. Peebler, Pres. and CEO of the Houston-based Landmark Graphics Corp. at the Offshore Technology Conference earlier this year.According to Peebler, the industry has reached this point of inflection from colliding with a "10X force"-a term penned by retired Intel CEO and author Andy Grove.A 10X force is a force ...
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