Majors charge into E. European retail marketing

Royal Dutch/Shell is leading a charge by western petroleum companies into the fuel retailing markets of central and eastern Europe.Shell already accounts for 8% of the market by volume, while western companies control a total 22% and during the next 5 years will increase their share significantly at the expense of indigenous independent retailers.These are the findings of Datamonitor plc, London, which predicted that Shell would become central and eastern Europe`s largest fuel retailer by 2003.By 2003 western oil majors are forecast to account for 30% of the market, and by operating the highest-throughput outlets they will achieve this while controlling only 15% of the region`s retail sta...

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