Pre-empting outrage

David Knott London New software from consultant Dames & Moore, London, is designed to pre-empt public relations debacles such as Exxon Valdez and Brent spar. Outrage is a reputation risk-management program intended to help companies identify and quantify the potential for public resentment if their operations go wrong. The program is based on 12 principles identified by reputation and risk management guru Peter Sandman, a partner with Dames & Moore in promoting Outrage. Sandman defines risk as a combination of hazard and outrage, with hazard covering the technical aspects of problems, such as industrial expansion or greenhouse gas emi...

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