For the past 2 years, U.S. oil industry leaders have grappled with the problem of how to reverse the public's dismal image of oil companies.
Lew Ward, the former Independent Petroleum Association of America chairman, pushed for an industry-wide public education program, but the American Petroleum Institute companies balked.
However, API continued to study the question and hired the pollster Wirthlin Worldwide Co. to help.
Now it has some answers, which API Pres. Red Cavaney outlined at a recent National Ocean Industries Association meeting in Washington, D.C.
No big public relations or advertising campaigns are planned;...