The right tone

"OGJ editors edit only when necessary to meet our standards for style and tone." That sentence appears in a document entitled Guidelines for Contributors to Oil & Gas Journal, written—obviously—to help prospective authors from outside the staff prepare and submit manuscripts. So what's tone? The possibility exists that technical professionals contemplating articles for OGJ have forgotten the lesson on tone from whatever literature courses their universities forced them to take. This lapse, for writers of important articles, need not be fatal. A theoretical exception might be the manuscript with tone so irreparably wrong that editors reject it on sight. The article that makes...

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