Denise LenciJohn MullaneCalumet Communications GroupHouston"I want my life back."These are the words most often recalled when dozens of oil and gas executives were asked what they remembered about BP PLC's communications during the Gulf of Mexico oil spill. They were spoken by then-Chief Executive Officer Tony Hayward at a low point in the public's perception of how BP was handling the response. Hayward's words were meant to convey the strong commitment BP had to the remediation effort but instead came to be emblematic of an arrogant and uncaring corporation.Did BP officials make a bad situation worse by the way they managed their communications? Or was the gulf spill an inciden...