Emission cost-effectiveness

Lately there has been a preponderance of company ads claiming that they are “going green” or reducing their carbon “footprint.” But what does this really mean? What are the best ways for these companies to be more environmentally friendly and reduce greenhouse gas (GHG) emissions?In December, McKinsey & Co. published a report, “Reducing US Greenhouse Gas Emissions: How Much at What Cost?” The report was produced in association with Royal Dutch Shell PLC, Honeywell, PG&E, DTE Energy, National Grid, Natural Resources Defense Council, and Environmental Defense.The central conclusion of the study is that the US could reduce GHG emissions in 2030 by ...

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