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Mixing coffee and crude

05/28/2007
By NINA RACH
Energy expert Daniel Yergin, the Pulitzer Prize-winning author of The Prize: The Epic Quest for Oil, Money, and Power, a best-seller history of the oil industry, is now appearing in print on hot-drink cups at Starbucks Corp., the coffeehouse chain based in Seattle, Wash., with 7,521 self-operated and 5,647 licensed stores in 39 countries.The latest publication by Yergin, chairman of Cambridge Energy Research Associates, is a much shorter read than the 877-page Prize. It consists of just two sentences: “To meet the energy challenge requires the most important energy of all-human creativity. That’s the real prize.”It may not have the dramatic or defiant ring of “Don&...
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