Oil companies' toy trucks

Various oil company promotions have been used to secure loyalty at the retail level, and toy trucks have been especially popular.Many US gasoline retailers have been producing annual toy trucks for years, fostering a burgeoning market of collectible tankers, trucks, planes, cars, and motorcycles. Often incorporating coin banks and usually timed for the holiday season, the industry toys have been offered as service station promotions or exclusively to company employees or credit-card holders.Anniversary tankerIn 2004, Amerada Hess Corp. celebrates the 40th anniversary of its toy trucks, a tradition started by company founder Leon Hess. The first was a replica of the original Hess tanker tr...

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