The business of seeing

Warren R. TrueChief TechnologyEditor—Pipelines/Gas ProcessingNational Geographic photographer Dewitt Jones is making the rounds these days talking to companies about creativity. A couple of weeks ago, he took his show before a conference hosted by Invensys, an automation, controls, and process solutions company that serves several industries, including oil and gas.Jones calls "creativity" the latest "business buzzword." And it's not surprising, he says, given how our "world is altering at an ever-quickening pace." Today's challenges, another industry buzzword, don't always respond to last month's solutions.Creativity, however, requires "the ability to see the ordinar...

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