The ideal story

One of the questions most frequently asked by OGJ's readers of the magazine's news editors is, "Where do your story ideas come from?" (Actually, friends and family who are not involved in the oil and natural gas industry have queried this OGJ staffer about this as well, which is all the more reason to explore its answer here.)To help shed some light on this question, it might be beneficial to dissect the makings of a good OGJ news story, "from soup to nuts," as they say. In this way, the end will justify the means and, it is hoped, some coherent answer might be reached along the way.Content managementIdeas for news stories can come from everywhere, just as they would for any novel...

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