Fixing industry's image

An early September internet survey asked readers for their opinions of what they thought was responsible for the recent spike in US gasoline prices. The choices included the blackout in the Northeast, a broken pipeline in Arizona, price gouging, and limited supply.Guess which choice won with a whopping 89% of the vote?That's because the general public assumes, automatically, that "Big Oil" is shafting them every time it gets the chance. Supply and demand, acts of God, labor problems, revolutions, etc., are not factors to be considered.We may be able to understand why prices increase (see related article, p. 18), but we don't seem to be able to explain it to the consumers.Why is th...

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