COMMENT: How to fix oil industry 'brain drain': Change the industry, not the image

A number of recent articles in industry publications have highlighted the maturing of the oil and gas workforce, quoting any number of statistics that highlight the impending retirement of the majority of those with experience in the oil field.Frequently, these articles blame the lack of young people on the industry's image, inspiring the authors to close by calling for some sort of industry-wide public relations campaign to improve the image of the industry. Unfortunately, this is a solution to the wrong problem.Young professionals avoid the industry not because of its "image," but because of its "reality." The reality of the industry for young professionals is that it tells them:The...

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