Culture savvy

While covering the Offshore Technology Conference in Houston a few years ago, I was surprised to encounter one of my neighbors at a press conference. He owns a steamship company and was in the company of several clients from Viet Nam. Before leaving, he handed me his business card.It was printed with all his pertinent business information in English—with no abbreviations—and on the other side was the same information in Vietnamese.Last year I was editing an article on the Caspian Sea area written by a consultant who works in that region, and he also gave me a bilingual business card—printed in English and Russian. These cards represent a small, but important, facet of do...

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