OGJ Editorial: Coke's new guidance

A corporate decision by soft-drink giant Coca-Cola Co. deserves the enthusiastic welcome of publicly traded oil and gas companies in the US.At a Dec. 13 meeting with investors and analysts, Coke Chairman and Chief Executive Officer Douglas N. Daft announced the company no longer will publish forecasts of quarterly and annual earnings. The aim: to shift investor focus toward strategy and long-term results.What a concept. Oil and gas companies should hope it catches on.Focus on strategyCoke's policy change applies to what analysts call guidance—the information companies provide investors between formal quarterly and annual financial reports. Daft said Coke's board discussed th...

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