Watching the World: Will customers notice?

01/21/2002
Europe's biggest oil products market, in Germany, has just been given approval to start a process that will lead to the biggest restructuring in its history.But will the customer even notice? Probably not, unless the sleeping ExxonMobil Corp. tiger awakens and moves to reclaim its traditional market leadership with aggressive marketing moves. Big mergersThe process started last month, when the German Cartel Office announced that it had given qualified approval to the refined products aspects of two major oil company mergers in Germany announced earlier last year. In March, Royal Dutch/ Shell Group and RWE-DEA GMBH announced their intention to merge their respective German refining and...
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