Effective use of the web

03/25/2002
When considering well-designed, informative, and easy-to-navigate internet websites, those created and maintained by oil and gas companies wouldn't seem the most likely to gain entrance into the elite subset deemed "cutting edge of chic." Nevertheless, there is something to be said for having a powerful-albeit sometimes largely utilitarian-presence on the worldwide web, and oil and gas companies are no exception.But facing facts, if companies aim to catapult crucial data about their businesses into cyberspace for perusal about the globe, it would behoove them to assemble that information into a package that is coherent, cohesive, and (even) aesthetically pleasing. In many instances, a...
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